Faculty
Elective Courses
Marketing Management
Kimio Arai
Title: Former President and Representative Director of Tokyu Agency Inc. / Former President and Representative Director of Tokyo Research Institute / Chairperson of the board of directors, Pacific Ocean Society
Course Outline/Objectives
In this course students will learn the basic approaches to marketing and gather a number of viewpoints on these approaches. Having a solid grasp of marketing strategies will allow students to find future business opportunities anywhere in the world. We intend for students to acquire broad points of view on marketing, by considering the phenomena of the present day business world from a historical perspective.
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