Faculty

The Travel and Hospitality Industry

Paul Sands

Title: General Manager, Japan, Virgin Atlantic Airways Ltd.

Course Outline/Objectives

Part I: Virgin and the Airline Industry - from London to the World and Beyond

The first 6 sessions of this series of lectures focus on the airline industry, and considers how the Virgin Group, in particular Virgin Atlantic, has changed the aviation industry over the course of the last 25 years. They will look at how the airline has expanded and triumphed over adversity, as well as consider some of the hot topics facing aviation today. Parallels will be drawn to other industries so that students can achieve learnings relevant to many lines of business. At the end of this first half of the course we will also look at how the group is planning to launch commercial space travel in the near future.

Part II: The Growth of the Luxury Hotel Industry

Moving into the second half of the course, several leading executives from the luxury hotel industry share their experiences, challenges and successes from the hospitality business and discuss their future global growth strategies.