MBA in Globalization professor, Patricia Bader-Johnston held a seminar "Achieving Authenticity" at the Kenichi Ohmae Graduate School of Business's Akihabara campus on June 7th 2009. This seminar was a sequel to the session which took place on January 25th this year titled CSR and Shifting Expectations on Business in a Globalized World.

The seminar was divided into three parts as detailed below:

1. What is an Authentic Enterprise?
   Communicating with One Voice
   Where Corporate Behavior begins
   Communicating Values
   Building Relevance
   Key Drivers of Reputation
2. Messages, Media and Audiences
   Key communication channels
   Preparing to be a Corporate Spokesperson
3. Developing Key messages
   Messages with Relevance
   Creating a Plan for integrated Communications
   The Role of Communication in a Global Organization