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講師紹介

Craig Davis

Craig Davisクレイグ デイビス

Associate Professor, Ohio University

Adjunct Faculty, Pace University, New York, NY, part-time M.B.A. program teacher Marketing.
With over 15 years experience, Craig Davis has held integrated and interactive roles for agencies like Fahlgren Martin, Denstu Corporation of America, Poppe Tyson, USWeb/CKS, Jordan McGrath Case and Partners, Arnold Worldwide and Saatchi & Saatchi.
Craig has worked on high profile CPG brands such as Procter and Gamble’s Bounty brand, GlaxoSmithkline brands Nicorette, NicoDerm CQ, Commit, and Tums. For Hershey’s he was responsible for the interactive launch of the new Take 5 candy bar.
He also has extensive experience working on technology and business-to-business accounts like Canon USA, Millipore Corporation, Avaya and most recently Pay By Touch.
Craig was an adjunct professor at Pace University in New York City, where he taught graduate level marketing courses before accepting his role as a visiting professor at Ohio University.
Craig is a native of West Virginia and has Bachelor’s degrees in both Journalism and Business from West Virginia University and a Master’s degree in Corporate Communication from Duquesne University. He also holds a Certificate of Internet Technologies from New York University.

担当科目

Marketing Management

    マーケティングの原理とマーケティング・マネジメントの理解を本科目の目的とする。ビジネス環境が急激かつグローバルに大きく変化する現代において、適切な分析と意思決定は企業の成功要因の一つといえる。講義ではマーケティングの基本的なフレームワークと分析方法を学び、受講生はグローバルな視点に基づくマーケティングプランの立案を目指す。

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    コース・カリキュラム案内 / Curriculum
    MBA本科 MBA単科(科目等履修生) Non Degree 講座 講師紹介